Ethereum Foundation

Redefined ethereum.org as global educational and community infrastructure for the Ethereum ecosystem.

2019-2020

Engaged to redefine ethereum.org's purpose: from a foundation-facing brochure into a global educational and community infrastructure layer.

Built a modular contribution framework. A design system simple enough that anyone could contribute through GitHub without breaking the site, structured enough to hold up across hundreds of pages and 50+ languages.

Set the long-term direction now underpinning the public-facing experience, handling millions of monthly users and thousands of volunteer translators.

Redesigned ethereum.org to be a user-facing education portal, with a clear contribution framework enabled by a clearly documented design system. This helped to prevent design and content drift, and paved the way for effective localisation in many languages.

Basic planning ensured goal and scope alignment from the outset.