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Privacy PolicyLast updated: 30 June 2025

This website exists to share my work and help people understand what I do. It's not here to harvest data—but I do use analytics, including session recordings, to understand what's useful and what's not. Below is a clear breakdown of what's collected, why, and how it's handled.

What's Collected

I use PostHog to collect basic analytics, including:

  • Pages visited and time spent on them
  • Clicks and scrolls
  • Device and browser type
  • Referral paths (how you got here)
  • Occasionally, anonymised session recordings

Session recordings help me identify which case studies are actually useful and which ones miss the mark. These recordings don't include any personal details—no names, emails, or keystrokes.

How It Works

PostHog is a third-party tool that may set cookies or store small bits of information in your browser to distinguish visits. It also briefly processes your IP address to determine general location and device type. This information is used solely for site improvement and never to identify or track individuals.

I don't use heatmaps, ad pixels, or any marketing trackers. I've kept things minimal on purpose.

You can read PostHog's privacy policy here.

No Ads. No Cross-Site Tracking. No Selling Data.

I don't use advertising networks, I don't track you across other websites, and I don't sell your data. That's not the business I'm in.

If you email me, it stays between us. I won't put you on a list, and I won't share your message with anyone else.

Your Rights

Under UK GDPR and related data protection laws, you have rights over your data, including:

  • The right to access or delete any personal data
  • The right to object to processing
  • The right to know what's collected and why

That said, I collect as little as possible and nothing personally identifying unless you email me directly.

Opting Out

You're welcome to block analytics using browser extensions like uBlock Origin or built-in protections like Firefox's Enhanced Tracking Protection. I often do the same, and I encourage others to take control over what gets collected about them online.

No hard feelings—unfortunately, too many sites take more data than they need, then misuse it. Everyone should protect themselves from that. And if someone's business depends on that kind of data collection, it's worth asking whether it should be a business at all.

Contact

If you have any questions, concerns, or just want to get in touch, you can reach me at hi@carl.fyi.

This site is here to be useful, respectful, and transparent. Nothing hidden—just the work.